Davis Index: Market Intelligence for the Global Metals and Recycled Materials Markets

American motorcycle manufacturer Harley Davidson Inc has shut down its sales and manufacturing operations in India as a part of its rewire program, the company said in a filing with the Securities and Exchange Commission.

 

The company seeks to partner with a local manufacturer to operate its existing business in the country, as per media reports. The motorbike giant will use its dealer network to continue serving existing customers through a contract term.

 

In August, the company had indicated that it plans to shut down operations in the country. 

 

Poor sales and weak demand in India due to the COVID-19 pandemic triggered the company’s decision. It sold fewer than 2,500 units in the last financial year, making India one of its worst-performing markets. 

 

The company entered the Indian market nearly a decade ago. 

 

Leave a Reply

Your email address will not be published.